Study information

Management Design and Build: Part 2 - Development - 2023 entry

MODULE TITLEManagement Design and Build: Part 2 - Development CREDIT VALUE15
MODULE CODEENG3019B MODULE CONVENERDr Mahdieh Dibaj (Coordinator)
DURATION: TERM 1 2 3
DURATION: WEEKS 11
Number of Students Taking Module (anticipated)
DESCRIPTION - summary of the module content

This module continues directly from where you left off in term 1. You have secured investment, now it’s time to deliver. You and your team have 11 weeks to develop your concept into a physical prototype, capable of being mass produced and delivered to the market. You will leverage all of your previous experience in analysis, design and prototype development to iterate your way towards a viable product that satisfies your initial objective. In parallel with your product development, you and your team will need to develop a brand and customer awareness strategy. One of the most effective ways to build an audience is to ‘develop in public’. You are encouraged to publicly document your progress as part of a strategy to build an audience of potential customers (for mass market consumer products) and/or future investors (for larger scale enterprise products). At the end of your 11 week cycle of rapid product development, there will be a product presentation and evaluation where you and your team will reflect on progress to date, the commercial viability of your product and what next steps would be taken if further funding was obtained.

AIMS - intentions of the module

Every student taking this module is encouraged not to just think about this as a university project but to view it as an opportunity to develop a solution to a real problem with commercial opportunity. This module aims to highlight the real world value you can deliver as an engineer.

INTENDED LEARNING OUTCOMES (ILOs) (see assessment section below for how ILOs will be assessed)

On successful completion of this module you should be able to:

ILO #1 Develop a strategy to brand and raise customer awareness for a project C1, P1
 
ILO #2 Use technical engineering knowledge and analysis and modelling skills to develop a detailed design that meets set requirements C1, P1
 
ILO #3 Perform iterative product development utilising prototyping and user testing C1, P1
 
ILO #4 Evaluate the effectiveness of your product/solution and identify appropriate courses of action for improvement C1, P1
 
ILO #5 Identify appropriate manufacturing processes for production at scale C1, P1
 
ILO #6 Develop and manage a multi-strand programme of design and development C1, P1
 
ILO #7 Work effectively in a group, demonstrating good team working and communication skills C1, P1
 
ILO #8 Verbally present information in a confident and professional manner P1
 
ILO #9 Condense a large amount of technical information into a compelling and concise report form C1
 
ILO #10 Use data to make evidence-based decisions and logical arguments C1, P1
 
ILO #11 Impartially evaluate the outcome of a programme of work in terms of budget, schedule, and quality/effectiveness C1, P1
 
MEng AHEP3 ILOs covered on this module:
EA1m-EA3m, EA6m, D1m-D18m, ET3m-ET5m, EP2m-EP4m, EP7m, EP10m, EP11m, G1m, G3m, G4m
 
SYLLABUS PLAN - summary of the structure and academic content of the module
 
1: Developing a brand strategy and implementing a customer awareness campaign with the aim of continually building interest and anticipation of a product launch:
 
2: Technical development of your proposed solution:
 
3: Rapid iterative prototype development to refine your solution:
 
4: Exploring manufacturing techniques to determine what is the most efficient way to produce at scale:
 
5: User testing/customer  feedback:
 
6: Final product presentation and evaluation:
 
LEARNING AND TEACHING
LEARNING ACTIVITIES AND TEACHING METHODS (given in hours of study time)
Scheduled Learning & Teaching Activities 33 Guided Independent Study 117 Placement / Study Abroad 0
DETAILS OF LEARNING ACTIVITIES AND TEACHING METHODS
Category Hours of study time Description
Scheduled learning & teaching activities 33 Scheduled workshop time (3 hours per week)
Guided independent study 117
Independent study

 

 
 
ASSESSMENT
FORMATIVE ASSESSMENT - for feedback and development purposes; does not count towards module grade

None

SUMMATIVE ASSESSMENT (% of credit)
Coursework 50 Written Exams 0 Practical Exams 50
DETAILS OF SUMMATIVE ASSESSMENT
Form of Assessment % of Credit Size of Assessment (e.g. duration/length) ILOs Assessed Feedback Method
Project evaluation and SWAT analysis (C1) 50 20 hours 1-7, 9-11  
Final product presentation (P1) 50 10 hours 1-8, 10-11  

 

DETAILS OF RE-ASSESSMENT (where required by referral or deferral)
Original Form of Assessment Form of Re-assessment ILOs Re-assessed Time Scale for Re-assessment
Project evaluation and SWAT analysis (C1) Project evaluation and SWAT analysis (C1) 1-7, 9-11 August Ref/Def Period
Final product presentation (P1) Final product presentation (P1) 1-8, 10-11 August Ref/Def Period

 

RE-ASSESSMENT NOTES

Reassessment will be by coursework in the failed or deferred element only. For deferred candidates, the module mark will be uncapped. For referred candidates, the module mark will be capped at 40%.

RESOURCES
INDICATIVE LEARNING RESOURCES - The following list is offered as an indication of the type & level of
information that you are expected to consult. Further guidance will be provided by the Module Convener

Basic reading:

 

ELE:

 

Web based and Electronic Resources:

 

Other Resources:

 

Reading list for this module:

There are currently no reading list entries found for this module.

CREDIT VALUE 15 ECTS VALUE 7.5
PRE-REQUISITE MODULES None
CO-REQUISITE MODULES None
NQF LEVEL (FHEQ) 6 AVAILABLE AS DISTANCE LEARNING No
ORIGIN DATE Tuesday 1st September 2020 LAST REVISION DATE Wednesday 18th January 2023
KEY WORDS SEARCH None Defined

Please note that all modules are subject to change, please get in touch if you have any questions about this module.