Mechanical Design and Build: Part 1 - Research - 2023 entry

To be successful in any industry requires a keen awareness of the commercial landscape in which you operate. Mechanical engineering is no different; in this project you and your team will complete a hands-on design and build project that challenges you to develop, prototype and explore the market for a solution to a Mechanical engineering challenge. This project emphasis the combination of commercial awareness and the application of sound engineering knowledge. You will have creative freedom and be encouraged to develop innovative engineering solutions to real-world problems and market opportunities.

This project will put you and your team in the enviable position of having the time and resources to deploy your creativity and engineering knowledge towards a commercial opportunity of your choice. Will your project lead to the next innovation in bagless vacuum cleaners, will you develop a machine to autonomously collect plastic from the worlds oceans, or will you identify a market opportunity to develop the next must tool or gadget?

This project will not only focus on technical challenge, of equal importance is identifying a viable commercial opportunity and strategy to capitalise on it. This project aims to broaden your appreciation for the commercial realities that all engineering activities must face. It’s no  good creating a world beating product that nobody wants to pay for! In this project you will need to deploy more than technical engineering knowledge.

On successful completion of this module you should be able to:

ILO #1 carry out market research in order to identify commercial opportunities and assess potential market demand C1

ILO #2 use technical engineering knowledge to propose innovative product improvements or problem solutions C1, C2

ILO #3 demonstrate greater commercial awareness in the context of product development C1, C2

ILO #4 develop and manage a multi-strand programme of research and development C1, C2

ILO #5 develop a design proposal that meets set requirements C1, C2

ILO #6 demonstrate good communication skills C1, C1, C2, C3

ILO #7 verbally present information in a confident and professional manner C2

ILO #8 condense a large amount of technical information into a compelling and concise report form C2, C3

ILO #9 use data to make evidence-based decisions and logical arguments C1, C2, C3

ILO #10 estimate costs and track a development budget C2, C3

AHEP ILOs - MEng

All attribute values mapped against this module: D1m, D2m, ET2m, ET6m, ET7m, EP1m, EP9m, EP2m, EA3m, EA4m, EA5m, D4m, D8m, EP8m, EP10m, D5m, D7m, ET3m, EP11m, G1m, G3m, G4m, D6m, EA6m, ET4m, ET5m,
 

• Identification and investigation of a technical challenge and market opportunity - identify a ‘pain point’ that you and your team have the ability to address
• Identify any existing solutions and their limitations - who/what if anything is currently solving this problem and where/how are they vulnerable to disruption?
• Identify a differentiating innovation to an existing solution or propose a new solution with an outline scheme design or proposal for innovation
• Investigate the potential market size and demand for your improved solution through traditional market research including direct outreach. Ask potential customers if your solution a vitamin (“nice to have, but I don’t really need it” ) or a pain killer (“where do I sign up…take my money”)
• Produce a costed development plan to implement in part two of this project (term 2)
• Build a case for securing funding to develop the product and bring it to market. Present an outline business case and pitch it to an investor panel

Regular surgery sessions will provide feedback via group meetings held with module lecturers.

Reassessment will be to complete a design project based on a design brief that will be provided to students by the module lead. This will be worth 100% of the module and will be assessed by two coursework submissions, comprising a video presentation of research, product design specification and design concepts (30%), and a design report covering the embodiment design (70%). For deferred candidates, the mark will be uncapped. For referred candidates, the mark will be capped at 40%.

Reading list for this module: