ENG2004 | 2023 | University of Exeter

MODULE TITLE	Entrepreneurship 2	CREDIT VALUE	15
MODULE CODE	ENG2004	MODULE CONVENER	Dr Dong Wang (Coordinator)

DURATION: TERM	1	2	3
DURATION: WEEKS		11

Number of Students Taking Module (anticipated)	250

DESCRIPTION - summary of the module content

Welcome to this new and exciting module on Entrepreneurship. This course continues the study initiated in ENG1006 to propel you into the next level of your entrepreneurship skills development. This module aims to immerse you in new technologies including CAD/CAM (Computer Aided Design/Computer Aided Manufacturing) or VR/AR. You will learn from project launch lectures with inspirational entrepreneurs and design engineers andproject based collaboration.

You will be pitching yourself against competitors to promote your strengths and specialist areas to potential co-founders of the future spin-out companies at the University of Exeter. Mock company teams will be formed to answer discipline specific driving questions on CAD/CAM and/or VR/AR.

The newly formed mock company teams will go through the Stage Gate Innovation Process to filter out the best products, services, components, materials or techniques from the initial brainstorming sessions. A partial Business Model Canvas (BMC) will be submitted as a midway checkpoint with a focus on:

-Value Proposition

-Infrastructure Aspects

-Market Aspects

-Financial Aspects

The mock company teams will develop their selected idea through computer modelling, simulation and/or physical prototyping to finally pitch their developed idea alongside their company website to lecturers in a ‘Dragons Den’ style session. Each mock company team will defend their ideas against some tricky questions to simulate the process of pitching for funding from potential investors. As well as pitching your own ideas, you will learn about many different types of current technological advances from your peers.

This module will help you to develop a range of transferable and practical skills essential to all engineers, as well as prepare you for securing valuable work experience should you wish to apply these skills in a real-world environment via the EMP3001 Commercial and Industrial Placement module, or Year in Industry programme.

Prerequisite module: ENG1006 or equivalent.

AIMS - intentions of the module

The purpose of this module is to enable you to develop a wide range of design and 21st century skills essential to all engineers. The individual work will hone your self- promotion, organisation and independent research skills; the collaborative aspect of the project will enable you to develop communication, business and team skills and the mock company website you create report you create will strengthen your marketing, visual and written communication skills. You will have Lectures and Workshops by academics and industry guests to improve your entrepreneurship skills. The module also includes facilitators who will mentor you through PBL Support Sessions and answer queries on the ELE forum to facilitate the application of engineering principles to the solution of your discipline specific problem.

Whilst completing your team project, you will focus on the Experiment and Dare parts of EntreComp (the entrepreneurship competency framework):

Experiment– critical thinking and experimenting with creating value through practical entrepreneurial experiences.

Dare– turning ideas into action in ‘real life’ and taking responsibility for this.

Some teams or individuals may move into the Advanced: Improve and Reinforce parts of EntreComp.

INTENDED LEARNING OUTCOMES (ILOs) (see assessment section below for how ILOs will be assessed)

On successful completion of this module, you should be able to:

Module Specific Skills and Knowledge:

1 Gain knowledge and understanding of CAD/CAM or VR/AR and hone your ability to research current and future developments and technologies;

2 Understanding of concepts from a range of areas including some outside engineering, and the ability to evaluate them critically and to apply them effectively in engineering projects;

Discipline Specific Skills and Knowledge:

3 Apply problem-solving skills, technical knowledge and understanding, to establish rigorous and creative business solutions that are fit for purpose;

4 Show an awareness of the principles of the stage gate innovation process, demonstrate design skills, and incorporate those principles through research and development;

5 Improve your knowledge and understanding of the commercial, economic and social context of engineering processes;

6 Enhance your knowledge of characteristics of CAD/CAM or VR/AR equipment and processes;

Personal and Key Transferable/ Employment Entrepreneurship Skills and Knowledge:

7 Communicate effectively to technical and non-technical audiences and have the ability to pitch ideas effectively;

8 Understanding of technical risk and the key drivers for business success through the design and application of the Business Model Canvas (BMC);

9 Understand the use of technical literature and other information sources and document appropriate references;

10 Exemplify improved ability to work as part of a team, resolve conflict and assess your own and others skills and performances;

11 Work independently, using IT and personal skills such as time and stress management, monitoring your own progress, generating ideas, setting realistic targets, reflecting on the effectiveness of your learning strategies and modifying your targets and learning strategies appropriately;

12 provide constructive feedback to peers and teaching staff

SYLLABUS PLAN - summary of the structure and academic content of the module

Project Launch – entrepreneurship and technical inspiration;
Team building;
Advanced technology research – CAD/CAM or VR/AR;
Ideation and idea development;
Business development;
Web design and construction;
PBL support sessions
Pitching and presentation skills.

LEARNING AND TEACHING

LEARNING ACTIVITIES AND TEACHING METHODS (given in hours of study time)

Scheduled Learning & Teaching Activities	25	Guided Independent Study	125	Placement / Study Abroad	0

DETAILS OF LEARNING ACTIVITIES AND TEACHING METHODS

Category	Hours of study time	Description
Scheduled learning and teaching activities	18	Lectures
Scheduled learning and teaching activities	4	PBL Technical Support Sessions
Scheduled learning and teaching activities	3	Project Launch
Guided independent study	125	Research, development, innovation, multimedia

ASSESSMENT

FORMATIVE ASSESSMENT - for feedback and development purposes; does not count towards module grade

SUMMATIVE ASSESSMENT (% of credit)

Coursework	100	Written Exams	0	Practical Exams	0

DETAILS OF SUMMATIVE ASSESSMENT

Form of Assessment	% of Credit	Size of Assessment (e.g. duration/length)	ILOs Assessed	Feedback Method
Podcast quiz	7	4 hours	26, 8, 9, 12
Ideation	3	2 hours	2, 4, 5, 8, 11, 13
Coursework 1 - Group Business Model Canvas	30	10 Page Slide Deck	1-13
Coursework 2- Group Presentation	40	0.25 hours	1-13	Group mark with individual reduction if required – Verbal Lecturer Feedback
Coursework 2 – Work Package Report	20	6 A4 pages	10, 11-12	Individual Mark – Written Lecturer Feedback

DETAILS OF RE-ASSESSMENT (where required by referral or deferral)

Original Form of Assessment	Form of Re-assessment	ILOs Re-assessed	Time Scale for Re-assessment
All above	Coursework (100%)	All	Referral/deferral period

RE-ASSESSMENT NOTES

Reassessment will be by a single coursework assignment only worth 100% of the module. For deferred candidates, the mark will be uncapped. For referred candidates, the mark will be capped at 40%.

RESOURCES

INDICATIVE LEARNING RESOURCES - The following list is offered as an indication of the type & level of
information that you are expected to consult. Further guidance will be provided by the Module Convener

Reading list for this module:

Type	Author	Title	Edition	Publisher	Year	ISBN
Set	Clifford, A, Whitcomb, Leslie E.	Effective interpersonal and team communication skills for engineers		Wiley-Blackwell	2013	9781118317099
Set	European Commission	EntreComp		European Commission	2018
Set	The Do Lectures	The Do Lecture - Talks 2018		The Do Lectures	2018
Set	eCorner	Build your entrepreneurial mindset	2018	Stanford online	2018
Set	Behnam Tabrizi	Lead Change from Where You Are by Applying the Rapid Transformation Model		Stanfordonline	2015
Set	Tabrizi, B and Terrell, M	The Inside-Out: A Practical Guide to Transformational Leadership		Evolve Publishing Inc	2016	978-0991622955
Set	Lieu, D.K, Sorby,S	Visualization, Modeling, and Graphics for Engineering Design	1st	Delmar, Cengage Learning	2009	978-1401842499
Set	McMahon; C and Browne; J	CADCAM: Principles, Practice and Manufacturing Management	2nd	Addison Wesley	1998	000-0-201-17819-2

CREDIT VALUE	15	ECTS VALUE	7.5

PRE-REQUISITE MODULES	None
CO-REQUISITE MODULES	None

NQF LEVEL (FHEQ)	5	AVAILABLE AS DISTANCE LEARNING	No
ORIGIN DATE	Friday 8th January 2021	LAST REVISION DATE	Wednesday 4th October 2023

KEY WORDS SEARCH	Entrepreneurship, communication, Project Based Learning (PBL), 21st Century Skills, collaboration, problem solving, critical thinking, website design, marketing, pitching, business model canvas (BMC)

Entrepreneurship 2 - 2023 entry